The Victoria’s Secret model appears in the British fashion house’s upcoming digitally interactive global advertising campaign. The video advertisements will promote the label’s Autumn/Winter 2010 collection, and feature famous British actors, models and musicians.
The campaign was shot by legendary fashion photographer Mario Testino over a month ago, and is set to premiere worldwide next month. It will enable viewers to get up close and personal with Rosie Huntington-Whiteley and other models using motion responsive images and video that can be clicked, rotated, paused and dragged 180 degrees.
The label’s chief creative officer Christopher Bailey is thrilled with the new campaign, and can’t wait for fashion fans to experience it.
“Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured,” Bailey said.
Burberry is famed for its experimentation with technology. They made history at the recent London fashion week by streaming their show live on the internet to countries including New York, Dubai, Paris, Tokyo, and Los Angeles
Rosie will take to the big screen next year when she replaces Megan Fox in the Transformers film franchise opposite Shia LaBeouf. The latest instalment of the series started shooting in the US three weeks ago.