Beyonce is taking some heat for her perfume ad promoting Heat, the latest addition to her fragrance line. The Advertising Standards Authority, which regulates commercial advertising in the UK, banned Beyonce’s perfume ad from daytime TV because it is “sexually provocative.”
Of course, Beyonce’s perfume ad is for a fragrance called HEAT, and it is intended to help you get in the mood, the singer explained.
“It’s called Heat, so we wanted the ads to be really steamy and dewy,” said Beyonce.
However, the ASA took offense to the considerable amount of cleavage and other imagery chock full of innuendo.
“We considered that Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children,” the ASA explained in a statement.