In light of Alicia Key’s charity concert taking place on Tuesday, Lady Gaga, among other artists have pledged to quit facebook and twitter to raise money for world aids day.
One wonders how Lady Gaga will raise money without her millions of followers on facebook or twitter, but the campaign, named the ‘Digital Life Sacrifice’ will aim to raise at least $1 million dollars before the stars return to their online fans. The concept is a new twist in charity fundraising by making fans pay to get their favorite icons back on their social media friend’s list.
Videos of the campaign which are set to be released shorty will show Gaga and others lying in coffins to represent their ‘digital end’.
With close to 30 million followers on Facebook and twitter, the music icon is putting a lot at stake to make a point, but it is likely to create a new trend for celebrities wishing to do risky promos for charity, which in turn will boost their fanbase.
World AIDS Day 2010
This World AIDS Day – 1 Dec – take action to tackle HIV prejudice and to protect yourself and others from HIV transmission.
Over 90,000 people are living with HIV in the UK and new infections continue every year. Explore this site to ensure you understand the facts about HIV and find out what you can do to ACT AWARE.
About World Aids Day
World AIDS Day, observed December 1 each year, is dedicated to raising awareness of the AIDSpandemic caused by the spread of HIV infection. It is common to hold memorials to honor persons who have died from HIV/AIDS on this day. Government and health officials also observe the event, often with speeches or forums on the AIDS topics. Since 1995, the President of the United States has made an official proclamation on World AIDS Day. Governments of other nations have followed suit and issued similar announcements.
AIDS has killed more than 25 million people between 1981 and 2007, and an estimated 33.2 million people worldwide live with HIV as of 2007, making it one of the most destructive epidemics in recorded history. Despite recent, improved access to anti retro viral treatment and care in many regions of the world, the AIDS epidemic claimed an estimated 2 million lives in 2007, of which about 270,000 were children.