Eminem’s Recovery (read Bloginity’s review here) sold ridiculously well, but the rapper hasn’t just been keeping an eye his own sales after its release. Instead, Eminem has been searching for the top new talent in the game, and just announced the signing of Yelawolf and Slaughterhouse to Shady Records. While record deals occur every day, getting signed to Shady Records is a sign that your career could be headed in a similar direction to Eminem’s own.
“Yelawolf and Slaughterhouse, it’s kinda phase two of Shady,” explained. Eminem. “It’s the new generation of Shady Records and as we’re trying to rebuild our label, it’s exciting for hip-hop and with all of these forces coming together and with what everybody’s capable of on the mic, it’s gonna be fun.”
Eminem found Yelawolf and Slaughterhouse to be worthy heirs to his throne at the top of the rap game thanks to their impressive performances. Yelawolf put Alabama on the rap map with his recent release, Trunk Muzik: O-60, which Bloginity reviewed right here. The emcee offers club- and street-smart lyrics and has the ability to toss out tongue-twisters at alarming speed and swagger.
“Considering where I’m from and the shit I’ve been through, it’s hard to put into words what partnering with Shady means to me, my team at Ghet-O-Vision, and my state of Alabama,” said Yelawolf. “I can tell you that when you’re willing to give your life up to see a dream through, the reward is great. And now that I’ve become an apprentice to one of the greatest artists in the world, my potential reaches beyond anything I ever imagined. Let’s kill this shit.”
Eminem also saw potential in Slaughterhouse, a veritable supergroup of hip-hop artists featuring Joe Budden, Joell Ortiz, Crooked I and Royce da 5’9″. The group was born out of a collaboration on a track called “Slaughterhouse,” and the group has one album out with an EP on the way in February.