Surprisingly, photography came to Sigurd Grunberger at a late stage in his llfe. Starting out as an assistant in a camera shop, Sigurd has since surpassed his own aspirations, producing shoots all over the globe.
Grunberger has shot for a vast range of brands and magazines, developing an ever expanding portfolio of fashion and portraiture imagery. Residing in Copenhagen; where he built his reputation, Sigurd enforces his focus on the lifestyle and engagement that photography can document.
The artist maintains his endearing optimism for life, hoping to continue on the upward path of his career, achieving new personal goals as it ascends.
Daniel: Tell me more about yourself, where did all of this begin for you?
Sigurd: I started out working in a camera shop and thats what first got me interested in taking pictures. We had a minilab in the shop which meant that we could process all the rolls we wanted which helped a lot!
Daniel: Describe to me your first “real shoot”, like where you were, what you were doing and who you were doing it with.
Sigurd: My first real shoot was for a Danish magazine and we did a 60s inpired story with 6 new faces. So it was their first shoot and mine as well, but it went really well.
Daniel: What has been your most rewarding achievement as an artist?
Sigurd: Being able to live of what I love doing most. Taking pictures.
Daniel: When you first started, what was your biggest dream? And have you accomplished that?
Sigurd: I have many dreams and I accomplish them slowly one by one. I guess you never stop dreaming and setting bigger goals for yourself. that is the beauty of it.
Daniel: Who’s your favorite photographer and who do you draw your inspirations from?
Sigurd: It kind of changes, right now I’m very much into Ryan Mcginley and people like him, who work with a more loose approach to photography. But classics like Inez and Vinood and Peter Lindbergh never fail to impress!
Daniel: What has been your favorite shoot so far?
Sigurd: I still have many to come, but shooting on a rooftop in New York is still ranked high!
Daniel: In your own opinion what are two things that a photographer cannot leave without?
Sigurd: Polaroid camera, and an iPod.
Daniel: Has photography always been a part of your life – Is it something you’ve always planned to do as a career?
Sigurd: Actually I started out pretty late. But I have always been a creative person…I just hadn’t found the right outlet until I started taking pictures!
Daniel: When did you know you finally made it as a professional photographer?
Sigurd: When have you made as a professional photographer?! Everybody has their own ambition and for me it is a life long learning process. This is one of the things I love about it. There really is no limit.
Daniel: What are your feelings in regards to syndication of images, specifically beauty and fashion editorials?
Sigurd: I think it is a great way to get your work out there. It is nice that the usage can go beyond being featured in a magazine only once, it keeps the pictures alive.
Daniel: What is life like as a photographer in 2010? How has your career adapted to meet the changes needed?
Sigurd: It’s great as always. The new challenges have made me broaden my horizon and expand my creativity.
Daniel: What’s on the horizon for you?
Sigurd: More great shoots…Hopefully some that will get me away from a long dark winter in Copenhagen!