The Spring 2011 GUESS Accessories advertising campaign is a compilation of glamorous, sexy and alluring photographs. Guided by Paul Marciano, Chief Executive Officer and Creative Director of GUESS?, Inc. and shot by world renowned photographer and longtime GUESS collaborator, Yu Tsai, the campaign features shots of models Kate Upton and Eugen Bauder, with their must-have spring accessories. Kate, who embodies all the attributes of a true GUESS girl, was the inspiration for the accessories campaign and will also reprise her role in the GUESS Jeans Spring 2011 campaign.
The campaign, which was shot at a private estate in Bel Air, California, showcases lots of crisp white and nautical inspired accessories, some of this spring’s biggest trends. The spring campaign took inspiration from classic Brigitte Bardot pin-up imagery. The collection features playful polka dot and heart print handbags as well as denim handbags with GUESS signature embroidery. Wedges and strappy stilettos with nautical infusions and floral prints are the main focus of the footwear collection. GUESS shows its more demure side with white and pastel pink perforated handbags, watches and belts adorned with feminine bow detailing. Structured raffia handbags and belts are accented with ditsy floral print fabric which is also seen on stackable bangles.
“The Spring 2011 GUESS Accessories campaign is a series of classic images reminiscent of the quintessential pin-up girl that the GUESS campaigns were built upon,” says Paul Marciano, Creative Director for GUESS, Inc. “The accessories tell a story with coordinating fabrics, prints, and trends appearing across all categories, creating a cohesive collection which will ultimately inspire our customer.”
Look for these GUESS images in upcoming issues of top fashion and lifestyle magazines, at www.GUESS.com, in GUESS retail stores, outdoor media, and on collateral materials.