The Business Journals today named Apple, Inc. the 2011 Grand Award winner as part of its eighth-annual American Brand Excellence Awards, which recognize brands that best meet the needs of small- to mid-sized businesses.
The Business Journals also awarded Brand Excellence Awards to companies in six additional business categories:
Business Services: UPS
Telecommunications: Verizon Wireless
Travel: Southwest Airlines
“The American Brand Excellence Awards are unique in that they represent how business owners and managers feel about the companies that best support their businesses and help them succeed,” said Michael Olivieri, Chief Revenue Officer of American City Business Journals. “This year’s winners are true brand leaders and The Business Journals congratulates them on being recognized by the important small and mid-sized business market.”
Over 250 business brands were rated and over 2,000 SMB owners and managers participated in The Business Journals’ annual proprietary study. The winning companies were chosen as the brands who best met the needs of small and mid-sized business owners and managers. The criteria used to select the American Brand Excellence Award winners include “easy to do business with,” “industry leader,” “forward thinking,” “for growing companies,” “behaves ethically,” “growing in popularity” and “has a good price for what you get.”
“Apple has become the premier business brand, and as the leader of the tablet category with the iPad, Apple is redefining how we work,” said Godfrey Phillips, VP of Research for The Business Journals. “Our study found that nine percent of business owners currently use an iPad for business.”