Gossip Girl’s Jessica Szohr is new face of Dove campaign

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‘Gossip Girl’ actress Jessica Szohr has become the new face of Dove’s Ultimate Go Sleeveless deodorant.

Photos of the ‘Piranha 3D’ star advertising the product have now been released and Szohr is also the main attraction of a Facebook campaign for the brand, People.com reports.

The initiative is aiming to encourage women to try the Dove deodorant – which the brand stated can enable women to feel the benefits of softer skin within five days – by offering people a chance to design a sleeveless top and win a trip to New York.

This comes after the Wall Street Journal revealed research from a Unilever survey that stated 93 per cent of women consider their armpits to be an unattractive part of their body.

But perhaps they might like to take heed of advice from Jessica, who said: “Rocking sleeveless style makes me feel powerful and feminine.”

By James Leyfield