Nike Just Be by adNAU

The energy flow generated through yoga asanas becomes spatially & visually manifest in increasing scale, from molecular level blood cells to the distinctive surrounding architecture, in this Nike spec commercial.

Director: Tino Schaedler
Live Action Director: Matthew Coleman
Production Designer: Tino Schaedler
Creative Consultant: Oliver Zeller
Music: Steven Chand

VFX Artist: Alexander Pohl
Modeling: Danilo Arsic
Camera: Mark Tew
Graphic Design: Ken Leung

  • The Spec Bank

    Really nice job on the effects. I’m glad you made the spot a hard :60, too. If you’re ever looking to shoot more specs, including VFX-heavy ones, check out