The cover of this month’s issue of Vogue UK is, for want of a better word, ‘graced’ by perpetual try-hard and all around irritation Alexa Chung. This is not a rant against Vogue in the slightest, I have been a loyal fan since my first annual subscription at 15 years old, and continue to pledge my allegiance to the institution which lent its name to Madonna’s tragic but nevertheless iconic tune. However, I do in fact have a problem with Alexa Chung. She has become the poster-girl for an army of 20-something wannabes so desperate to look cool by being ‘uncool’. So now uncool is cool? In that case I was cool long before uncool was cool.
“So many images come to mind with the word Vogue and not surprisingly none of them have anything to do with an ex-Spice Girl or the face of Avon.”
By that rule surely back when I was already cool by being uncool only cool was cool? Besides the fact that her career seems to me to be the classic example of being at the right place at the right time in the fickle reality of celebrity culture, being the ‘IT’ girl has just catapulted her to undeserved icon status. Not forgetting of course her famous musician boyfriend. Please, did you expect her to be with a ‘normo’? Her Anglo-American drone and unremarkable resume do not make her a candidate for the most iconic high fashion magazine in the world.
Personal grudges aside, I have often found myself staring at a cover and asking myself what makes the ‘cover girl’ even slightly relevant to high fashion? I say Cover Girl because that is exactly what I think when I see someone like Alexa, Victoria Beckham or Reese Witherspoon on the cover of Vogue. It just does not seem appropriate. These women represent celebrity culture, pop culture, not high fashion.
So many images come to mind with the word Vogue and not surprisingly none of them have anything to do with an ex-Spice Girl or the face of Avon. I go to Vogue to see Kate Moss, Lara Stone, couture fashion and gifted photographers. If I wanted to see another actress trying to model I’d be buying Glamour and reading an interview with the latest Disney star talking about how she ‘just wants to be taken seriously as a young woman.’ Spare me.