This video is an SOS. It was first sent by DOC2DOCK, a non-profit organization that saves usable medical supplies from being discarded in the U.S. and sends them to hospitals in the developing world. Now, you can send the SOS further.
I come across quite a lot of these “SOS” videos, mainly on nighttime television, helping animals, starvation in Africa and so on.. But non of those videos are actually speaking to today’s audience. They are old fashioned, and simply don’t work. This is an innovation in asking for help.