The latest promotional images for Gucci have been released; the amazing fall 2011 campaign stars Australian model Abbey Lee Kershaw. Other model’s featured include Anthon Wellsjo, Duco Ferwersa, Emily Baker, Joan Smalls, Lenz von Johnston and Sigrid Argen. The campaign is shot by hottest photographers of the moment, Mert Alas & Marcus Piggott.
Keeping in line with the pre-fall campaign, Gucci is selling glamor. Each photograph is glossy and full of rich colors and jewel tones. The photographers capture the large cast lounging around in luxurious settings, showing off Gucci’s finest for next season. After Abbey, I would say Gucci pro Joan Smalls is the star of the campaign, as I think she completely embodies Gucci’s glamorous ideals.
I think the decision to have blonde Abbey as the lead model was a really smart move. I think her platinum hair works fantastically in the dark setting, and allows her to stand out somewhat from the other models. She is definitely my favorite model featured, and its hard to say which image she works best. I seriously love the yellow dress she wears as she reclines on the sofa, and I think this photograph is beautiful. I also really like the white furry number, featured alongside the white bag with gold clasp. These are the two images that stand out to me as campaign highlights.