Aperlaï – When a Pair of Shoes Become a Piece of Art!
Aperlaï takes its origins from a small, ancient town in Turkey near designer Alessandra Guerra Lanvin’s hometown. A place where dreams begin and where they continue to flourish and grow.
It is with this place in mind that Alessandra Guerra Lanvin launched her French shoe brand Aperlaï in 2009, realizing her dreams to craft shoes. Katherine Hepburn’s androgynous moccasins were the inspiration for one of the best sellers of the house; The Gatsby, named after Fitzgerald’s Great Gatsby. Alessandra Guerra Lanvin is well inspired by art from all around the world: Istanbul and London’s vintage thrift stores, MOMA exhibits and the Musée des Arts Décoratifs of Paris. We easily find traces of Pollock, Fontano, Picasso, Mondrian in the colors, Ron Arad and Ross Lovegrove in the structures throughout her work. Aperlaï is not only a superbly constructed line , but each individual piece is a work of art.
Aperläi goes behind aesthetics to offer women elegant, feminine shoes that are also comfortable to wear! Now in its 4th season, the brand knows how to work the balance between asymmetry, graphics, sky high heels and texture. The uniqueness of the carefully crafted Italian made shoes attracts women from all horizons, personalities and ages.
Still fresh on the market, Aperlaï is making its place around the globe and being seen on the likes of Ginnifer Goodwin, Gwyneth Paltrow and Jessica Alba. The brand is sold in 20 countries from France to Italy, England, Turkey, Japan and in Bergdorf Goodman, Saks 5th Avenue, Madison and other major department stores in the states.
Alesandra Guerra Lanvin, 30, daughter of an Italian father and Turkish mother (muse oft Salvador Dali), was raised in the middle of a family where elegance, beauty and art were important. Lanvin is married to the grandson of Jeanne Lanvin, founder of the couture house.