Arizona Muse is the face of up and coming Korean label, Coming Step. Arizona teams up with photographer Daniel Jackson to create the fall 2011 campaign, which is artistically directed by Moss Creative.
Currently, Coming Step are adopting a contemporary and sleek aesthetic for their styling and aesthetic that is portrayed through their designs and promotional images. These sleek designs are put together by Alastair McKimm, who puts together layers of lightweight fabrics and chunkier tailoring, as a way of encouraging stylish women to layer up and keep warm over the winter months. We really like this simple yet effective campaign, and every aspect of it is very strong.
In particular we love the photograph where Arizona has her head in her hands, not only are the leather jacket, the furry boots and the lightweight dress worn by Arizona in this image all completely gorgeous, but Arizona looks amazing and is setting the understated yet undeniably stylish tone and aesthetic for the exciting new label perfectly. Hair by Esther Langham, Make-up by Hannah Murray.