The global prestige cosmetics brand for women of color appoints celebrity makeup artist Sam Fine as its Creative Makeup Director.
In his new role as Creative Makeup Director, Fine, a 20 year makeup artist veteran, will apply his accumulated artistic acumen and fuse it with Fashion Fair’s brand DNA, to advise on the creation of new products, enrich its color palette and make in-store appearances. In 2012, Fashion Fair will unveil Sam Fine for Fashion Fair trend collections, starting spring 2012.
From Chicago, Fine worked for two years as a makeup artist for Naomi Sims Cosmetics in stores before embarking on a successful freelance career. His talent has appeared on the covers and pages of Cosmopolitan, Harper’s Bazaar, Essence and Marie Claire ; he was chosen as the first African-American spokesperson for Revlon and Covergirl Cosmetics; and he earned a devout following from star clientele, including Jennifer Hudson, Vanessa Williams and iconic supermodels Iman, Naomi Campbell and Tyra Banks. He authored a best-selling how-to beauty guide, Fine Beauty: Beauty Basics and Beyond for African-American Women, and followed it up with his instructional DVD, Fine: The Basics of Beauty.
“Sam Fine is a true artist who understands women of color and has built an illustrious career unparalleled in the industry,” said Clarisa Wilson, President of Fashion Fair. “His experience in the fashion editorial world with global beauty brands and celebrities will translate wonderfully with Fashion Fair, and our consumers will reap its benefits. We’re thrilled to have him with us, and you’ll be able to track his progress at www.fashionfair.com.”
“There’s no place I’d rather foster my creative energies,” said Fine. “Fashion Fair was a barrier-breaking cosmetic line since its inception 38 years ago and remains a leader in prestige cosmetics for women of color.”