Sasha Pivovarova, Daphne Groeneveld, Lindsey Wixson and Abbey Lee by Mert & Marcus
Versace’s collection for H&M is full of the pieces that have made the house of Versace legendary. Dominated by colour, print and cut, the brand’s creative director Donatella Versace has gone back to the archives to bring some Versace classics to a whole new audience. Iconic dresses are the focus of the women’s collection, while menswear is centered on sharp tailoring. And, for the first time, an H&M designer collaboration will include homeware pieces, reflecting Versace’s influential home designs. All collections will be available online and in about 300 stores worldwide. The collection will be released in US stores on November 19th.
The US will release the collection on November 19th in select stores. The collection will be available in about 300 stores worldwide. In addition, Donatella Versace has also designed a pre-spring collection for H&M which will be exclusively available in countries with H&M online sales from January 19th.
“The collection for H&M is the essence of Versace. For the collaboration we’ve brought back from the archives, as well as from more recent collections, some of the icons of Versace, such as the bright prints, the Greek key and daring cuts. I can’t wait to see how H&M’s wide audience will make these pieces their own.” says Donatella Versace.
Photographers: Mert Alas & Marcus Piggott
Stylist: Joe McKenna
Models: Abbey Lee Kershaw, Sasha Pivovarova, Lindsey Wixon, Daphne Groeneveld, River Viiperi