British Fashion Awards Presents: New Establishment Award

Image: Nominees gather outside 10 Downing Street for 'Born to Walk Tall' with Samantha Cameron, Save the Children, Dr Hajara Kera & the British Fashion Council team. September 2011.

Christopher Kane SS12

Christopher Kane Spring/Summer 2012

The New Establishment Award is a brand new category for tonight’s British Fashion Awards. As industry experts cast their votes for the winners of this year’s awards, they created a new category to seek and recognize a particular movement in British fashion that is taking the industry by storm.

Over the past four seasons London has cemented its status as a capital for innovation, with a group of new designers commanding front row audiences only previously seen at the shows of long-established luxury fashion brands.

Erdem SS12

Erdem Spring/Summer 2012

This peer group is London’s New Establishment, bringing innovation to a luxury market. Sophisticated and exciting, they have surpassed being emerging designers and are growing into dynamic businesses, compelling even the most seasoned fashion retailers and journalists to sit up and take note.

London’s New Establishment category is personified by its inaugural three nominees: Christopher Kane, Erdem and Jonathan Saunders.

Jonathan Saunders SS2012

Jonathan Saunders Spring/Summer 2012

The British Fashion Awards take place tonight at the Savoy Theatre, recognizing the most influential people in fashion today and celebrating the reputation and development of British fashion.

About the New Establishment Category

London’s New Establishment category is personified by its inaugural three nominees. These designers were selected for their stand-out shows this year, their business growth, dominance in red carpet dressing and the international headlines driven by their collections. Though there were many more designers in the running for this Award, the judging panel decided that this year’s nominees are Christopher Kane, Erdem and Jonathan Saunders. The British Fashion Awards recognises the most influential people in fashion today who have contributed to the reputation and development of British fashion. The evening is attended by key industry opinion-formers, designers, retailers, models and celebrities to celebrate the very best in British fashion.

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