Coco Rocha’s New Jewelry Line

Canadian super model Coco Rocha’s career has pretty much become the epitome of drama and haute elegance. Her new jewelry collaboration with Senhoa (pronounced “suh-no-a”) is no exception. Senhoa has supported victims of human trafficking in 3rd world countries since 2010, and with this collaboration they hope to continue their mission of providing “income-generating opportunities, social reintegration and programs for self-empowerment” for women around the world.

Coco Rocha's New Jewelry Line - Photo Credit Jamie Beck & Kevin Burg

The ulra-luxe collection is made using clear, black, and multi-colored Swarovski crystals, and channels the almost feline fierceness of Coco Rocha’s iconic face. The entire series was made by hand in Cambodia and 100% of the proceeds go directly to fund Senhoa’s community development projects.

Replete with dramatic claw-like jewels and beautifully draped silver, the collection has an equally powerful tagline “Accessorize your conscience.” According to Rocha “Accessorizing can do more than just compliment a woman’s wardrobe and beauty—it can make a statement about what she believes in.”

The collection has seven styles – two sets of earrings, two bracelets, one necklace and two draped silver harnesses with prices ranging from $60 to $195, with the exception of one statement crystal harness named RACHANY (Meaning “Night”) that retails for $995.

For the collection’s campaign, Rocha enlisted the help of her well-known peers Iman—who has always been a vocal advocate for human rights around the world – Caroline Trentini, and Behati Prinsloo and was shot by Nigel Barker and Jamie Beck, reported WWD.

The complete collection is available now at Senhoa Show your support, and stock up!

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