With the accelerated advents in technology, social media outlets in particular, the general public is becoming more and more acquainted with the real people behind the big fashion labels. The designer as celebrity is a real thing again – it’s not just about the singular-faceted sensation of the label anymore. It’s not just about Chanel, Versace or Givenchy – it’s also about Karl Lagerfeld, Donatella Versace and Riccardo Tisci. The people behind the names are basking in spotlights shared with the celebrities that crowd their respective front rows during Fashion Week and the technological reach is only growing.
One such designer is Valentino Garavani – of Valentino of course. First came “The Last Emperor”, the excellent documentary that tracked the final days of the couturier’s tenure at his eponymous fashion house. This past July, he hosted supermodel’s Natalia Vodianova’s ‘White Fairy Tale Love Ball’ for the Naked Heart Foundation at his Chateau de Wideville just outside of Paris, which helped generate $3.3 million for the cause in one night. The next step, which was bound to happen sooner or later, following the unprecedented success of Alexander McQueen’s ‘Savage Beauty’ exhibition at the Metropolitan Museum of Art in New York City, is the Valentino Gavani Virtual Museum, which will launch this December 5th. This takes the idea of the museum-curated fashion exhibit and catapults it into the 21st century. With the introduction of this desktop application, the Valentino house manages to do three significant things: no waiting in line, no cost of admission and all the space they could ever desire to house 50 years worth of Valentino treasures.
The virtual space, were it to exist in the real, tangible world, would span about 100,000 sq. ft. (If you live in New York City and have visited the recently opened UNIQLO flagship store on 5th ave, add about 20,000 sq. ft to that already massive beast of a space). The museum will be a bonafide encyclopedia of all things Valentino, including images of 300 dresses, 95 runway show videos and a library of approximately 5,000 images that span everything from sketches, ad campaigns, editorials, noteworthy red carpet moments and illustrations.
In keeping with the technological nature of this enterprise, Valentino will host a live-launch on December 5th via YouTube. In case you want to ready yourself now with a little bookmarking, be our guest: www.valentino-garavani-archives.org.
In the meantime, enjoy the video sneak peek