Versace for H&M Shopping Guide: London (Overnight Ques, Colorful Wristbands)

The much-anticipated collaboration is whipping fashionistas into an excitable frenzy as it promises to deliver the imitable Versace style at affordable prices. Glorious prints, glamorous silhouettes and show stopping wardrobes stars – make sure you don’t miss out on the limited edition capsule collection. To ensure you have a great shopping experience, follow these easy steps to shop:

Wristbands will be available from 7am onwards at the collection point on Edwards Mews. Selfridges invites customers to queue overnight, to be the first in line to get the exclusive collection.

Wristbands will be allocated on a first come first serve basis. There are different color wristbands with one for each group of 20 customers. Your color determines when it’s your time to shop the collection. Each group will have 10 minutes to shop, with 5 minutes between slots. The wristbands are only for customers shopping the women’s collections and are used to shorten the queue and make your shopping easier.

Further time slots will be made available if there is stock available to shop, these will be allocated on a first come first served basis.

To make sure as many of our customers as possible get a chance to shop our designer collection, we have a limitation of items to buy per person. You can buy one of each item (accessories etc), and only in one size (garment/shoes).

Happy shopping London!