After regaining control of McQ from a licensee last November, Sarah Burton and the Alexander McQueen design team have made a mission of reviving a brand that was on the brink of complete irrelevance.
Under the new direction the line feels fresh and expensive, combining everything we love about McQueen – the post-apocalyptic Victorian tailoring, the intricate abstract prints, to die for accessories–at a more approachable price point.
For Pre-fall Burton did not disappoint. Using the 1967 film Far from the Madding Crowd as a reference, the collection served serious English gentry and Victorian vibes with sharp suits and separates, elaborate ruffled blouses, and exaggerated turn-of-the-century collars on knits and shirt dresses.
To tough it up a bit, Burton added chains, zippers, double-wide belts, and punk-inspired half-gloves for the perfect juxtaposition.
A showing like this makes us all the more excited to see McQ’s runway debut in London this February, coinciding with the opening of a brand new four-storey flagship planted in the increasingly fashionable Dover Street in Mayfair, London.