(PRESS RELEASE) – H&M will debut a 30-second ad during the Super Bowl to launch the new David Beckham Bodywear collection. The stimulating spot marks both H&M and David Beckham’s inauguration into the Super Bowl advertising line-up. H&M recently announced a long-term alliance with David Beckham, which kicks-off with the introduction of the nine-piece Bodywear collection on February 2, 2012 in 1,800 H&M stores worldwide.
H&M’s advertisements are all produced in-house at the H&M headquarters in Sweden in cooperation with independent creative professionals. The David Beckham Bodywear commercial will have a prime position in the 2nd quarter of the game.
“We’re always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers. David Beckham is a true style icon and one of the most decorated soccer players of all time,” says Steve Lubomski, Director of Marketing for H&M North America. “We’re thrilled with this campaign and excited to captivate viewers’ attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign.”
David Beckham’s debut Bodywear collection for H&M has quality and longevity at its core. This first collection introduces nine underwear styles for men which will go on to form the products of the long-term unique partnership between David Beckham and H&M. Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century. Available from 2nd February 2012 at 1,800 H&M stores worldwide as well as on-line.