There are a few dates every year that make-up artists everywhere anticipate. In addition to Fashion Week the other is IMATS, the international trade show for Make-Up Artists, showcasing product, talent and technique – produced by Make-Up Artist magazine, a division of Key Publishing Group.
Julia Dalton-Brush has frequented this New York trade show on many occasions and absolutely loves it. I attended in London for the first time last year and, like all other attendees, I was like a kid in a toy shop.The range of product available is mind-blowing – not usually your standard cosmetics, but specialized tools that every makeup artist should know about. Additionally, most concessions have demos and experts to answer all your questions. Seminars are given daily, with this year’s Keynote speakers including BAFTA winner Nick Dudman, the make-up mastermind behind the entire Harry Potter film series. Alongside Dudman, talks and demos will be given by revolutionaries in the advertising, fashion, television and film industries.
We look forward to keeping you updated and bringing you the best bits of the London (Feb 4th & 5th) and New York (April 14th & 15th) IMATS.