MEN is a Brand New Menswear Showcase in LFW

Margaret Howell SS12

(PRESS RELEASE) – Running from 15th – 17th June, London will kick start the Menswear calendar with a showcase of British brands and businesses embedded in a cultural program. London Collections: Men is a development of the Men’s day at London Fashion Week which has grown in stature and content despite sitting outside of the traditional menswear calendar. This new showcase will emphasize both the creative and commercial importance of Britain’s brands and emerging talent as well as the rich cultural landscape that contributes to the inspiration and success of this sector.

The majority of brands and designers who participate in the Men’s day at London Fashion Week will be contributing to the showcase. London’s emerging talent showcases MAN, NEWGEN MEN sponsored by Topman and Fashion Forward will support the UK’s most innovative new talents to show period. Iconic British designers such as Margaret Howell, heritage brands such as Aquascutum and Savile Row tailors such as Richard James and E. Tautz will join London Collections: Men to show the breadth of British menswear.

Dylan Jones, chair of the Fashion 2012 Menswear Committee will be at helm of these plans, drawing together a committee of influential figures within the Menswear industry initially including Christopher Bailey; David Furnish; David Walker-Smith, Selfridges; Elizabeth Saltzman; Gordon RichardsonJo LevinJeremy Langmead, Marigay McKee, Simon Fuller, Tim Blanks, Tom Ford. The Committee will ensure that London Collections: Men becomes a unique opportunity to see and buy British menswear whilst experiencing the UK’s dynamic creative industries through a cross cultural curated program.

Harold Tillman, CBE Chairman of British Fashion Council said “The menswear industry has been growing from strength to strength in past years and this is true testament to this, London Collections: Men will not only be a showcase for brands and designers but will form a cross cultural program creating a festival for Menswear in what will be a truly exciting year for the UK. I would like to thank Dylan Jones as Chair of the newly formed Fashion 2012 Menswear committee and all of the members, designers and brands involved in making this work.”

Dylan Jones, Editor GQ and Chair of Fashion 2012 Menswear Committee said “This is a fabulous initiative, and one that will undoubtedly draw even more attention towards London this year. Whether you’re involved in sport, fashion, media, retail, entertainment or tech, or indeed any industry, London is the place to be in 2012.”