Proenza Schouler 2012 Campaign

Like a piece of mid-century film you might find in an old shoe box, clipped edges and all, Jack McCollough and Lazaro Hernandez’s latest campaign for Proenza Schouler SS12, starring Natasha Poly, keeps that roadside attraction/Googie Americana feel from their collection intact for a campaign that is light years stronger than last season’s geometric head scratcher.