Max Mara Atelier is a special project focusing on the coat. This Fall/Winter 2012 collection marks a further step in the celebration of style and luxury with these must-have items from the great Italian group.
Renewing the premise (and promise) expressed in its name, Atelier reconfirms its nature as a high-end collection marked by an important tradition, while maintaining its innovative design dedicated to the experimental tailoring of this collection.
Distributed in a selected range of stores (only 60 boutiques around the world), this exclusive collection includes sophisticated yet easy pieces made only from the most precious materials. It is designed with a tailored value that expresses itself through great practicality of use. With this in mind, the inspirations for each season are always the result of careful attention to the new demands of contemporary life styles.
In particular, Fall/Winter 2012 specifically focuses on the theme of travel, understood however not in terms of any abstract or literary interpretation, but rather as a habitual circumstance in the life of today’s woman. Against the backdrop of a priority lounge in a large international airport, interpreted by Elizabeth Taylor and Richard Burton in the Film The V.I.P.s, here are 10 precious first class coats.
Max Mara Atelier coats favour luxurious fabrics including double face cashmere, melton and pure camel hair. They are produced in a palette shaded with different and distinct achromatic colors (pale grey, camel, steel grey and black). The coats are draped with precious details in goose down and mink that makes them soft, warm, practical and lightweight – a whole series of upgrading complements designed specifically for frequent flyers. Their elegant yet relaxed allure, from check-in to arrivals, creates a veritable exceptional travel experience.
Included are unique tailored accessories to complete your look on board or at your destination. A sophisticated premiere class jumpsuit in cashmere flannel available in colors coordinated with the coats, an essential matching taffeta shirt-dress, and lots of lightweight chevrette, mink fur or goose down waistcoats (some reversible), ideal for wearing under their coordinated cozy-coats, instead of a dress.
To end, a complete range of small bijoux collars embroidered with matte stones, to wear like a necklace. And truly V.I.P., the shoes: slippers and slipper-style moccasins in pony hair.