The Make Up Artist Trade Show (IMATS) London 2012 is always a highlight of any make up artist’s year. A time to discover new products, meet like-minded people, and watch demos by some of the world’s top industry professionals.
Held at the majestic setting that is Alexandra Palace in North London, over 60 brands displayed their wares, giving us the opportunity to try and test products and ask the experts, all under one roof.
Our day began with a talk by David Allen Jones about Cover FX, a seminar that so swept me away I had to find out more about their signature foundation. Read more about my experiences here.
Next, we caught Terry Barber, MAC’s Director of Artistry for the UK and Ireland, as he executed an editorial look on a model. Having been fortunate to hear Terry speak on a number of occasions, he is always passionate and references well-known images and photographers to give his work context. He talked about layering products and textures to build up shape, contour and highlight.
Afterwards, we took respite from the throngs at the Royal & Langnickel and Makeup 411 Press VIP Room where we were treated to manicures and massages as we prepared ourselves to hit the main floor for some serious shopping. William Dovollos, the Vice President of Royal and Langnickel Brushes in the US, was the perfect host and talked us through his family-owned company’s extensive list of quality brushes for make-up artists. We were then gifted a set of their professional, eco-friendly brushes which boast a special blend of synthetic filaments, along with 100% bamboo handles, packaged in a very cute sustainable cork case. I have to say most gifted products are not usually top of the range, but I have used some of these brushes in my kit already and they are on par with the rest of my tried and tested essential brushes.
Upon returning to the main show floor we fell into conversation with make-up artist Kevin James Bennett. His delightful personality and obvious passion for product was magnified as he literally grabbed me by the hand and took us on a first hand tour of some of his favorite products: Embryolisse Moisturizer (one of my all time favorites), Kryolan HD Matte foundation and range of shadow and cream palettes. This unexpected one-on-one encounter is part of what makes this trade show such a unique experience and will encourage me to return time and time again. Spotted amongst the hordes was one of my personal idols, make-up artist Andrew Gallimore and his muse, songstress Beth Ditto. Both were clearly enjoying the experience as much as myself, trying brightly pigmented eyeshadows on the back of their hands.
I continued the weekend in this fashion, meeting friends working for MAC and Illamasqua and watching them hard at work as they created fun and technical looks on their models while sharing their wealth of experience with customers old and new. Also notable was seeing the Chapman sisters, of Pixiwoo make-up tutorial fame, discuss make-up, blogging and their personal experiences and paths into the world of makeup.
Keep an eye out for my post coming soon on some of my favorite products from the weekend and kit essentials.
IMATS – The International Make-Up Artist Trade Show will be in:
- New York 14 & 15th April 2012
- Los Angeles 23rd & 24th June 2012
- Vancover 21st & 22nd July 2012
- Sydney 29th & 30th September 2012
- Toronto 17th & 18th November 2012