Dawn Levy – Down is Sexy
The fashion world is a competitive sport where the key to success lies in the ability to turn vision into reality, one that is not only unique, but inspiring. For Dawn Levy, Creative Director of Dawn Levy outerwear, the entry into the fashion world was unexpected and inevitable. Donald Levy, Dawn’s husband, is the CEO of The Levy Group – the largest privately held outerwear company in the U.S. For years, the couple traveled the world together visiting fabric mills, factories, and scouring their surrounding local markets. The experience of seeing such diverse fashions and cultures across the globe gave Dawn a unique and international perspective on design. Donald, always championing her creative potential and intuitive fashion sense, believed that Dawn’s abilities could be used in a tangible way. When her youngest child went off to college, Donald asked Dawn to try her hand at designing a coat line for the “Laundry” consumer. In seven years, she made the Laundry brand one of the top performing outerwear brands in the United States and it continues to grow today under her watch.
In Fall 2011, Dawn launched an outerwear line in her name. She saw an opportunity to create a competitively priced luxury brand with strong attention to feminine style while using only the best fabrics and trims coveted by women of all ages. Determined to design the type of coat she felt was missing from the department stores she visits often, Dawn focused on striking that perfect chord between form-fitting and true practicality. “I want to look good whether I am rushing to catch a flight, sleigh riding in Aspen, or walking my dogs close to my house,” she says.
For her 2012 collection, Dawn adds new fabrics and materials to her down styles including Italian lamb leathers, boucle knits, stretch wools, and suedes complimented with fur trims. Every look is chic but functional, comfortable while always sexy, current – yet timeless.
Dawn’s inspirations are varied, ranging from designers like Ermanno Scervino and Alber Elbaz for Lanvin along with those born out of her travels. Sipping wine in the portici during Milan Fashion Week or getting off a flight in Seoul and rushing to shop at the all-night Dongdaemun Market, are all moments reflected in her collections. Another source of inspiration for Dawn Levy are the bustling airports she frequents. “Women tend to dress like their true selves when they travel, when they feel like they are away from the public eye. This gives me authentic insight into who they are and what they want to wear.” The Dawn Levy line reflects this dynamic, international, urban-chalet lifestyle.
As one of the top selling outerwear designers at Neiman Marcus, Bloomingdales, and fine specialty stores throughout the US, Canada and Europe, Dawn Levy is someone to keep an eye on.