YSL Launches Touché Éclat Foundation
Yves Saint Laurent have recently announced the (gasp) newest edition to the Touche Éclat Range… a foundation Le Teint Touché Eclat.
Unless you’ve had your head buried in the sand for the last ten years the original illuminating pen has achieved higher than cult status and is currently selling one every ten seconds -without a doubt the new foundation will be the hottest makeup must-have for summer 2012. Lloyd Simmonds, Creative Director of YSL Make-up commented on the product’s key strengths:
“Fresh, fluid, ultra-fine and silky, it evokes the perfect texture of Touché Éclat. It instantly ‘beautifies’ the skin with transparency.”
Yves Saint Laurent’s aim is to incorporate the magic light of Touché Éclat into a foundation. Caroline Negre, YSL’s Scientific Communications Manager describes the company’s aims for this new product:
Classical foundation formulas contain varying amounts of opaque powders that ensure a diffused reflection. The negative drawback? A “mask” effect that can be a real problem, especially on darker skins, which tend to look grey.
Now, for the very first time with Le Teint Touché Éclat, Yves Saint Laurent has succeeded in resolving this by replacing the opaque powder with a soft focus gel. It forms a diffusing and translucent film on the skin’s surface that smooths away imperfections without ever masking the skin. Its key asset is to ensure skin color purity.
In addition, instead of mother-of-pearl particles often used in foundations to produce a mirror-like reflection, Yves Saint Laurent opted for the latest generation of fluid light concentrate obtained with golden pigments that are associated with supple lamella placed side by side like infinity of mirrors. On the skin, these lamella form a reflective film to brighten shadowy areas and highlight the features, maximizing the potential power of light.
Infused within a weightless fluid, Le Teint Touché Éclat conceals imperfections and offers an illuminating result that defines the contours and enhances the facial features. The skin’s natural color interacts with the elements in the foundation to bring out a natural-looking and sophisticated radiant result. … and if that’s not enough Lloyd Simmonds has designed a synthetic-fiber brush with which to expertly apply the new foundation and achieve a flawless result.
Our Tips for applying the foundation:
- Lightly Moisturize – don’t turn a fresh glow into an oil slick.
- Gently buff into the skin using the Touché Éclat Foundation Brush, begin at the center of the face and blend outwards.
- The foundation is buildable – so layer effectively, building coverage where you need it.
- Layer the Original Touché Éclat Highlighter above and below the foundation on the high points of the face to add dimension and a diffused softness.
- Apply powder only on areas as needed (if at all).
The UK is Touche Éclat’s leading market, so it will make its Global Debut in Selfridges London and Brown Thomas Dublin on the 28th June and throughout the UK on the 9th of July. We will keep you posted with further worldwide launches.
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