The tome Alber Elbaz, Lanvin follows the path of one collection, from it being dreamt up and sketched to being made and then shown on the catwalk.
Alber was initially horrified when he realized the photographer would need to take images of the Fall/Winter 11 line before it was completed.
“We are not up in the salon on the second floor; we are down in the basement, a dark and sweaty kitchen, and I showed all the people and all the processes,” he told the latest edition of Harper’s Bazaar.
“I had a problem at the beginning to open the door and have someone come and take pictures while we work. It’s almost like you are fat and you have to wear a bikini. It was a very emotional moment for me, and I wanted to express it, and I also wanted to thank the people who work with me day after day to realize the dreams.”
Alber was adamant the book should show how much has gone into his career at Lanvin. He worries people think fashion is fluffy and unimportant, when actually it is a lot of work.
“I was looking for a story – because for me the story is the one thing that inspires me,” he said.
“You know there is this thing about shows: there are maybe 35 looks in six minutes maximum – six-and-a-half with the finale – and it’s a huge amount of work that is happening for that moment. But fashion is not about champagne, six minutes, 35 exits and three editors. Fashion is about the people that are making fashion.”