The designer is a big fan of the country, having been interested by it since she was a little girl. She has been pursuing work opportunities in China for years and now many other luxury labels are following suit.
Diane explained why Chinese women are so fascinating to her.
“What I like about women is always strength, but Chinese women are even stronger. It’s like strong women on steroids. I also realize they are fragile. All women are the same really: they are strong, but they are afraid of their own strength,” she told The Wall Street Journal.
Diane’s company has stores in Beijing, Shanghai and Chengdu. She is hoping for people to understand the growth spurt of fashion in China isn’t just a fad, it will be here to stay.
“I think it will be more than a decade. It will probably be the China century. It’s amazing. I always was fascinated with China, because I was born in Europe, and for us, China had this fascination and mystery. The first time I came here was in 1989. They were on bicycles, and the speed of the growth has been incredible,” she said.
“Asia is clearly a big effort. We are here to stay and grow. I didn’t want to come as the coloniser – I wanted to come and understand the culture and make friends, which is what I did. Last year we had an exhibition in Beijing where I incorporated Chinese artists, so I hope to think I do that a little bit differently. But I love being here, and really truly, if I were younger, I would live here.”
Diane added she is concentrating on accessories at the moment and she wants her designs to be like a “woman’s best friend”.
The 65-year-old star loves thinking of new ways to boost her brand and has no plans of slowing down anytime soon.
“I think I will be DVF till the end. I don’t want to retire from life. I am too engaged, I am too curious, too interested, and I still think I can make an impact. And in this part of my life, I want to make an impact,” she said.