GUESS by Marciano is proud to announce an exclusive partnership with esteemed fashion blogger and Swedish-born street style icon, Elin Kling. For the brand’s first-ever collaboration, Elin will be the creative mind behind a limited edition women’s capsule collection that will be sold at GUESS by Marciano retail stores worldwide and also select GUESS stores around the world, as well as leading department stores and multibrand accounts in Europe. In addition the collection will sell online at GUESSbyMarciano.com and a dedicated microsite will be created. The collection, set to hit stores in November, will include a chic assortment of blouses, dresses, denim and leather that combine Elin’s creativity and aesthetics with GUESS by Marciano’s fit, and is inspired by the style of matadors and classic Spanish femininity.
Elin Kling is the voice behind Style by Kling, her award-winning, global fashion blog – http://stylebykling.nowmanifest.com/ . In addition to communicating with her devoted and fashion-loving followers on her blog, Elin is the fashion director of her own fashion magazine STYLEBY and is the founder and partner of Fashion Networks, Sweden’s largest online fashion community, which includes NowManifest, recently acquired by Conde Nast. A favorite among street style photographers around the world, Elin is known within the fashion industry for her unique and modern style and her on-the-pulse view of today’s brands and trends. When GUESS by Marciano made the decision to branch into new arenas and push the boundaries of the brand, Elin was a natural choice.
“When I met Elin, we connected right away. She has style, she has personality, and she is typically our customer,” said Paul Marciano, Chief Executive Officer and Creative Director of GUESS? Inc. “She is feminine, she is sexy, she is super confident and I really love how she perceived the brand. It isn’t just that she is a blogger – what drove me first was her. It was Elin. And that is what is important for us.”
“It was an easy decision to make my own collection for GUESS by Marciano. I’ve always been a big fan of GUESS, its history and of Paul’s work,” said Elin Kling. “Especially after meeting him and hearing him talk about the campaigns and his love for the brand really got me excited for this project. In just two days after going through the GUESS archives, I had done almost all the sketches!”
The Elin Kling for Marciano capsule collection will arrive at GUESS by Marciano retail stores and in select GUESS stores around the world, and leading department stores and multibrand accounts in Europe as well as online at www.GUESSbyMarciano.com in November 2012.