Lydia Maurer heading Paco Rabanne

Paco Rabanne

Manish Arora

The 29-year-old fashion creative has previously worked for the likes of Givenchy and has been promoted from her in-house role as studio design director.

The news of her appointment comes a month after Indian designer Manish Arora left the label.

“She has a true vision of what Paco Rabanne’s fashion voice is and what sets the house aside from the pack in terms of design signatures. She brings a real freshness,” vice president Vincent Thilloy told WWD. “She has this sensual Latin side, but also this sense of rigor that is very Germanic, with a real architectural approach to construction – she is very Rabanne.”

Maurer is set to show her first collection for the design house at Paris Fashion Week in October.

Fashion bosses hope that she will continue to breathe fresh air into Rabanne, a process that began under the leadership of Arora. But the designer has hinted that she will take a more classical approach to the line than her predecessor, whose confections were worn by the likes of Lady Gaga.

“We don’t want to say no to performance artists like Lady Gaga because obviously that is part of the Paco Rabanne universe, but that is not the only reason we are here,” Maurer said. “Obviously, the Paco Rabanne woman likes to go out, she’s a woman of the world… She is not necessarily going to come to Paco Rabanne to buy clothes for wearing to the office, but we also want to appeal to women who don’t necessarily want to be living sculptures.”