Alber Elbaz Planning to Increase Handbag Line

Alber Elbaz

The creative director of Lanvin is planning to increase the amount of carry cases the fashion house produces.

He is adamant the time is right for the move, explaining women can’t get enough of luxury handbags at the moment.

“You go to a department store and you see that the size of the handbag department is the size of America. About ten years ago it was all about the ‘It’ bag, then it went to fashion again, then it went to the importance of shoes, then back to the importance of the bag. Eleven years ago, it was about top models; it wasn’t about the clothes but about who was wearing what. So even fashion has fashions,” he told WWD.

Alber is giving little away about his new designs. He did hint there will be something for everyone, as he can’t decide whether small or big bags are the way to go.

“On one hand, we’re always into finding solutions for people’s needs — they really need a big bag because they have to carry their life in it. The next second you say, ‘Maybe they need just a little clutch because all people have today is an iPhone.’ Small and big, it’s all about extremes, contradictions,” he laughed.