Camila Alves new face of Macy’s label

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Matthew McConaughey’s new wife has been named as the face of private brand I.N.C. International Concepts at Macy’s.

The model will appear in the label’s fall television ads and a print campaign that will be launched in magazines this September.

The Brazilian beauty won over the iconic fashion retailer with home-cooked fare – not that much convincing for her assignment was needed.

“When Macy’s approached me about this, I told them we need more than a meeting in New York. I had the team at my home in Austin, cooked some food and had some wine. They’ve got to really like me — it’s a big partnership,” she told WWD.

Macy’s, in turn, have praised Camila’s “multi-ethnic’ beauty and appeal as a role model.

As a mannequin, mother-of-two and Hollywood wife, the brand is convinced the brunette beauty will attract a varied clientele.

“Camila has a beautiful, multi ethnic appearance that will appeal to a diverse customer base. She’s on the red carpet, but she’s also a mother. It’s an incredible package that will deliver star power to our star brand at Macy’s,” senior vice president of merchandising Nancy Slavin said.

The I.N.C. label is a casual brand which includes colourful apparel, accessories and shoes and is sold across all of the chain’s 845 stores.

The partnership isn’t Camila’s first foray into the fashion industry.

The 30-year-old star has her own handbag brand, which trades under the name of Muxo and incorporates both high-end and more affordable designs.