Cindy Crawford’s fashion series House of Style is making a return
The hugely successful show is responsible for propelling stars such as Naomi Campbell and Linda Evangelista into the supermodel category. The cult series also launched the careers of some of the biggest designers in the industry, including John Galliano, and quickly became an obsession for any fashionista in the 1990s.
It was presented by Cindy and MTV has now confirmed it is coming back.
“One of my best memories of House of Style host Cindy Crawford was when she took Duran Duran shopping at Sears. She didn’t feel pressure to be the cool person,” MTV Digital VP of Production Sophia Rai told fashionista.com.
The series was so successful thanks to its winning combination of humor, music and design as well as showing backstage peeks at the mayhem of modeling. Prior to the revamped offering – which begins later this year – the channel will air the best bits of the original series. The format of the new show will stay roughly the same but it will be updated to appeal to a modern audience.
“We do want to go backstage with models, and the people that we talk to have such a fondness for the show that they want to be involved,” explained Sophia, “but the original series didn’t just cover the convergence of music and fashion, it also featured architecture, design. We want to do that, too.”
“House of Style is deeply rooted in celebrating and drawing energy from our audience’s mix-and-match love of fashion, music and pop culture,” said Dave Sirulnick, executive vice president of MTV News and Docs. “Today’s fashion is dipped in the past. Every young person we’ve talked to about where they’re getting their fashion inspiration, it’s the late ‘80s, the ‘90s. It makes sense, a good 15 years has gone by. So we realized we had this amazing treasure trove, and we developed the House of Style archive.”
The new host of House of Style will be revealed at the MTV Video Music Awards in September. The show’s shooting schedule coincides with New York Fashion Week, but will debut officially on October 9.