Farida Khelfa says the Schiaparelli brand is “still relevant now”
The French model-and-actress was recently named the spokesperson for the classic label, which is set to re-launch this year.
The fashion creative explained why she is so excited to be involved with the Italian classic, insisting she wants to be more than just a muse.
In the ’20s Elsa Schiaparelli, a contemporary and rival of Coco Chanel’s, impressed with her visionary designs but had to close her fashion house after she struggled to make money in a post-war economy.
“So much that Elsa Schiaparelli did is still relevant now. She’s the DNA of fashion – it is a magical label,” Farida told British newspaper The Telegraph, before adding why she doesn’t feel comfortable being called a muse. “It implies you don’t really do any work, that you just float around. And spokesperson is too inelegant.”
Having worked with the likes of Jean Paul Gaultier and Azzedine Alaïa, it is unlikely that Farida will remain in the background of the label.
Working in some of the industry’s most respected ateliers has taught her to get stuck in.
“With Azzedine you do everything – answer the phones, make the tea. In terms of payment put it this way, I have a very good Alaïa wardrobe,” she revealed, before speaking of her time at Gaultier. “The idea is that you’re creatively inspiring, but the truth is designers always follow their ideas and you have to respect that.”