Hedi Slimane on YSL plans

Yves Saint Laurent1

Hedi Slimane has revealed more about what he plans for the future of Yves Saint Laurent.

The fashion designer is considering ways to change the company’s couture line of clothing as well as its ready to wear collections – which will be renamed Saint Laurent Paris. The newly-appointed creative director will also begin altering the label’s branding.

“Haute couture is a legitimate subject for Yves Saint Laurent and could resume one day,” Slimane says in an interview with the August edition of French Vogue. “The priority today is to revamp and redeploy the luxury ready-to-wear.”

It’s not the first time Hedi has organized a major shake-up in a fashion house. He previously worked in the menswear area of Christian Dior and changed the name from Christian Dior Monsieur to Dior Homme in 2001. Whatever changes we see in the future will be closely analyzed by the fashion industry as Hedi has never designed womenswear before.

“I approach this via a wardrobe codified to the extreme, almost ritualistic,” Hedi said about his plans for revamping the Saint Laurent woman.

Hedi work for the company is eagerly anticipated. It is rumored that the designer is in New York City this week taking part in his first shoot for the brand.

“My favorite YSL look of all time is a model wearing a rakish pantsuit on the Rue Aubriot in Paris, famously photographed by Helmut Newton in 1975,” Hedi said.