Karl Lagerfeld aimed to create his “personal vision of a Japanese Manga” for Shu Uemura.
The designer has revealed details about his make-up collection for the Japanese beauty firm. To front his 17-piece holiday range, Karl created Mon Shu, a character who will be the face of the collaboration between him and the cosmetics company.
“I wanted to invent my personal vision of a Japanese manga,” Karl told WWD. “The packaging is decorated with the Lagerfeld-created character named Mon Shu — like ‘mon chou’ en français.”
Among the items in the range are lip sticks, eye and cheek colors, a gel eyeliner in deep purple, false eyelashes, an eyelash curler, nail polish and a make-up box, with prices ranging from $27 to $368.
Worldwide fashion designer Karl has been using Shu Uemura products for over two decades already – he tints his sketches with the brand’s make-up rather than traditional pastels. A renowned fan of black and white, Karl also ventured out of his monochrome comfort zone by exploring the use of color in his collaboration with the cosmetics company.
The character who fronts his ‘manga vision’ has “red eyes and a jet-black bob, dressed in Lagerfeld’s signature high white collar and black tie,” he revealed.
“Red is a symbolic color for Karl Lagerfeld, because he always dreamed of a red eye shadow to make his sketches,” a Shu Uemura make-up artist told WWD. “So they created it in this palette for him.”
Shu Uemura plans to stock the collection with Karl Lagerfeld in the US, UK and Canada from October, following with a more wide spread launch in other countries in November.