The designer was named the new creative director of the luxury label earlier this year, following the sacking of John Galliano. Today’s presentation marked Simons’ first foray into couture and was hotly anticipated by fashion fans.
The presentation took place in a mansion on Paris’ Avenue d’Iéna and the building was decorated with a million white flowers. The blooms boasted red and green dots in their centers and white petals and were stuck all over the building so not an inch of wall space in the five rooms used was visible.
Keen to show their support, fellow designers including Marc Jacobs, Givenchy’s Riccardo Tisci, Diane Von Furstenberg and Donatella Versace attended the display, as did Hollywood star Jennifer Lawrence and Olivia Palermo.
The clothes did not disappoint, with the well-cut styles Simons is known for given an edgy finish.
Obviously keen to put his own stamp on the fashion house, the designer decided against showing off overly-intricate pieces. Instead the first look down the runway was a chic black tuxedo, boasting ankle-length trousers and a smart jacket cinched at the waist.
Similar trousers were featured in the next look, although the top couldn’t have been more different. Simons went for a strapless number, featuring a blue paisley strip across the bust and then transforming into a pale pink peplum bottom which jutted out over the model’s stomach.
Next came a classic pale pink dress, clipped at the waist and then dropping to mid-calf. The look was accessorized with white, elbow-length gloves.
Lindsey Wixson trotted down the catwalk next wearing cropped white trousers and a matching, exaggerated peplum top.
When he was announced as Dior’s new artistic director in April, Simons gave a little insight into what he had in store for the label.
“My aim is a very modern Dior, but at the end of the day, I also look back. I find that period between 1947 and 1957 extremely attractive, and there was a lot of modernity,” he said.
He is known for his modern designs which tend to be clean and simple. While Galliano was renowned for his flamboyant creations, Simons was seen as more of a modernist. He was quick to point out that just because he was known for his minimalist aesthetic while at Jil Sander – the label he left in February – things were going to change.
“I don’t think it’s wrong to call me a minimalist. It’s wrong to call me a minimalist only. I am also a romantic person,” he said.
“When I’m married to a house, I will fully embrace its original intention, its original heritage and meaning.”