For the London 2012 Olympics, Lauren has evolved his classic cuts to make athletes’ uniforms which are slightly different than what is expected.
For inspiration, the Ralph Lauren team sifted through photos from the United States Olympic Committee (USOC) archives and noted one particular reference that can be seen in the designs.
“Knowing that we were going back to England, there is a feeling of Chariots of Fire,” revealed the designer in an interview on USAtoday.com, where he discussed in detail what his collection will be like.
“We wanted something that felt very classic, very elegant but at the same time would be easy enough and comfortable enough for the athletes to feel good.”
Although he experimented with different themes for the uniforms Lauren was aware he shouldn’t venture too far from the popular.
He stayed true to his clean-cut All-American styles, as these were the key factors in his appointment to design the attire.
Men will wear cotton club-collar sport shirts, red and navy ties, and double-breasted blazers with peak lapels embroidered with an official US Olympic Games patch and a Big Pony logo, paired with cuffed, cream, flat-front trousers. Female athletes will don similarly embroidered, fitted navy blazers, knee-length, cream silk skirts and silk scarves.
There is one addition that male and females will wear. There are also “really fun berets,” smiled Lauren.
Gymnast Aly Raisman, 18, added the uniform she has received is “really preppy. It’s really cool. It’s really different.”