Roksanda Ilincic says “children are the best critics”.

Roksanda Ilincic

The designer’s first collection for under-tens is hitting stores this week and the fashion creative has received feedback from a brutally honest test group – kids.

Named Blossom, the range features dresses, tops and skirts in colorful brights and black, reminiscent of the adult brand’s signature playfulness.

Modeled by her baby daughter Efimia, Ilincic revealed she got some valuable criticism from her little girl and the other child models.

“For me, it is crucial that she and others try it on during the sampling stage. Children are the best critics – if they love something and don’t want to take it off then it’s a good sign. As always, I loved seeing the clothes come to life. The look book shoot was definitely a highlight – rather more chaotic than a usual one!” she told Vogue.

Roksanda also spoke about the differences between creating a line for children and her usual fare.

While she had to keep the garments age-appropriate, the designer enjoyed being able to develop creations that wouldn’t necessarily work in her grown-up collections.

“There are a few different considerations to keep in mind, such as fabric quality, appropriate finishings and fit – but these just mean you have to pay extra attention to details, which is crucial anyway,” she explained. “There is just as much creative freedom with childrenswear though – it is a lot of fun to design.”