The supermodel first teamed up with the denim brand five years ago. The partnership is still going strong and Heidi appears in the new campaign, which is the largest to date and will include TV and print slots.
The shots were taken by Rankin and were choreographed by Mia Michaels. Both the stills and moving campaign see Heidi jiving around with a lot of energy.
“Heidi’s beautiful and a great businesswoman and designer, and she also turns out to be an amazing dancer with great stamina,” president of Jordache Liz Berlinger told WWD. “She danced from ten in the morning until midnight in five-inch heels. I’d have a hard time walking down the street in the heels she was wearing.”
The images see Heidi in four different types of jeans, including a bright red pair and some skinnys.
The collection boasts a number of colored versions as well as the usual darker hue and are priced at $16.44.