Cacharel cancelled their February runway show at Paris Fashion Week. Having announced a brand repositioning in November 2012, the news isn’t too shocking. The repositioning will introduce a lower price point, bringing the marketing, design, and sales divisions in house, and will be helmed by former Celine employee Richard Albeit.
Instead of showing at Paris, the brand will host showroom appointments to reveal its pre-fall/winter 2013-2014 collection. It will be interesting to see how much of the showing reveals the brand’s redevelopment.