H&M Announces 2013 Design Award Winner

  • Minju Kim HM Fashion Winner 1
  • Minju Kim HM Fashion Winner 2
  • Minju Kim HM Fashion Winner 3
  • Minju Kim HM Fashion Winner 4
  • Minju Kim HM Fashion Winner 5
  • Minju Kim HM Fashion Winner 6

Photos By Quentin De Wispelaere

Beating out seven other talented emerging designers, South Korean student Minju Kim won the illustrious H&M Design Award. Presenting designs full of fun shapes and colors, Kim called the line Dear My Friend and described it as “happy, brave, love.”

The handmade garments included many textural elements but melded them with elements of tradition-like leather with Japanese illustrations on it. Merging tradition with modernity, the exaggerated shapes of the skirts and jacket sleeves were done in a surprisingly wearable way. Perhaps the bravest piece of the collection was a transformer-like headpiece but even that seemed to work.

It’s easy to see Kim’s description in her collection-the colors and shapes bring childlike happiness, the innovative designs mixed with tradition remarkably evoke a feeling of comfortable love, and the risks of the collection definitely encompass the brave nature of the designer.

Kim studied at the Royal Academy of Fine Arts in Antwerp under Walter Van Beirendonck and Dirk Van Saene, two of the original members of the Antwerp 6 design movement. As the winner, Kim will have a mini-capsule of her collection released in H&M stores across Europe for autumn/winter 2013-14.