Continuously re-inventing oneself and one’s vision must be challenging. Add to this challenge an extreme amount of judgment—seriously, thousands upon thousands of people watching the reinvention—and you’re in the shoes of Christopher Bailey. Burberry conjures up a very specific image, a classic, British image. Bailey’s job is to meld that image with something new—season in and season out. This time, he opted to sex it up in a British way, and it worked magnificently.
Trench-kissing, the fall 2013 ready-to-wear collection, played off of deep hues of red as well as rubber and leather to create this vamped up collection. In true Burberry style, there were elements of propriety—the pencil skirts, pointed-toe kitten heels, and of course the trench coats. This season, however, featured them in a more outrageous and sexy style then typical. Pencil skirts in leopard prints, leather trench coats, metallic details were just some of the ways Bailey merged the sweet with the spice.
A literal picture of love also made the sexiness more Burberry-appropriate. Utilizing fabrics with patterns of hearts gave the collection a much more subtle and innocent view on sex appeal. Merging an innocent view of love and sex rather than an overt message perfectly mirrors with the British, classic, and coyness of Burberry.
Another touch of genius? Offering monogram-able selections right of the runway. If only London Fashion Week had happened two weeks ago, Cupid would have been very busy sewing (and showing) one’s love with personalized Burberry gifts.