New Sounds: Pale – Too Much
London duo Pale are set to release their debut single “Too Much” through 37 Adventures; the second artist to come from this exciting new label.
Pale appeared from obscurity late last year when they posted a video online. Directed by friend of the band, Jesse John Jenkins, their provocative and stylish aesthetic garnered immediate attention leading Huh magazine to shortlist it in their ‘Best of 2012’ edition.
With their first offerings produced by Jas Shaw of Simian Mobile Disco, Pale are a sophisticated proposition both live and on record. Though they seem to be routed in the electronic world, they have other dimensions. With R&B beats, pop melodies, shimmering guitars and a dark undertone they are a fresh and exciting prospect.