It is an exciting evening for gentlemen around the world, receiving the news that Zegna has renovated their website. I’ve just spent the last hour exploring the new layout which features Zegna’s traditional gold and brown color palette and even noticed that the sites new design is responsive, or in other words – it works perfectly on any tablet or any size monitor.
As part of its comprehensive digital strategy, Ermenegildo Zegna, has consolidated its online platforms, Zegna.com and the Zegna Online Store Powered by Yoox Group, under a single interactive structure that delivers full coverage of hot new style trends, fashion news and exclusive content together with a fashion-forward online shopping experience. To celebrate the launch of the newly renovated online platform Zegna will honor the first 100 clients with a black satin bow tie together with a video tutorial on tying it. Additionally, Zegna will design dedicated capsule collections which will be sold exclusively via Zegna.com.
The “Zegna Online Experience” has been redesigned to better meet the demands of the Group’s growing international user base in yet another example of Zegna’s impeccable attention to quality and overall customer experience. With a truly global focus, Zegna.com now delivers multi-faceted content ranging from the history of the Brand and its world-famous Wool Mill (Lanificio Zegna) to red-carpet Zegna looks, style tips for every occasion, behind-the-scenes content, exclusive event videos and an enhanced shopping experience: all in a single, user-friendly website. The improved editorial offer features weekly cover stories and highlights which keep visitors in-the-know regarding the latest happenings in the world of Zegna. What’s more, Zegna’s ongoing collaboration with some of the world’s most influential bloggers will be showcased together with links to the Zegna Live App, Google+ and other leading social networks.
The interactive shopping area, specifically designed to reflect the sophisticated and refined atmosphere of a Zegna boutique, features the latest clothing and accessory collections by brands Ermenegildo Zegna, Z Zegna and Zegna Sport. With a strong emphasis on usability and user experience, Zegna.com now offers a complete commerce solution including an innovative interface design, advanced photography with zoom and multi-view options, detailed product information and premium customer care. The new website Zegna.com, which has been optimized for iPad, will be available in more than 10 languages and the online store is accessible from Europe, the USA, Canada and Japan.
This strategic repositioning of Zegna.com forms part of the Group’s growing digital strategy development that is focused on creating quality connections with customers and fashion-savvy fans using today’s and tomorrow’s digital, mobile and social media platforms.