O’Spada has a poppy, upbeat sound, but this band is a lot different from your average pop act. Unlike most of the manufactured musical acts dominating the airwaves today, O’Spada packs an intense level of passion into each song, and the difference is obvious. After all, how many of MTV’s overplayed divas would willingly share freezing cold hostel rooms, complete with broken windows and no heating system, with drunk teenagers just to play shows and then declare the shower-less experience was “totally worth it”? That kind of enthusiasm is sure to endear O’Spada to America when the band plays its first shows in the United States this week.
Despite the fact that lead singer Julia Spada claims the band is “zero percent rock and roll,” the fuzzed-out guitars and synth riffs in O’Spada’s music are sure to get you moving. The infectious rhythms and catchy hooks prove that O’Spada is sure to prove Julia’s lyrics in “Pay Off” to be true: although up til now many “don’t even know the name of the band,” she will “convince them with my melody.”
Boginity isn’t one to accept limits, but we will posit that it would be impossible not to be drawn in by O’Spada’s creative, distinctive and hugely enjoyable music. O’Spada’s sunny dance-pop will wrestle even the toughest Monday blues into submission, turning your frown upside-down and sending it to Sweden while O’Spada invades the United States.
Video Production/Editing by Daniel Torres
Daniel: Hey Julia! I want to know, has your main influences changed since we last spoke? Has there been any new artists that you’ve been listening to?
Julia: Personally, I’m into Great Epic Songs right now. So I’m rediscovering some of my teen heroes, who I believe we spoke of last time. Apart from that, I’ve been listening quite a lot to house music lately. As for the rest of the O’s, last time I checked, they spoke words like “techno”, “Beatles” and “classical”.
Daniel: Have you been writing more music?
Julia: Yes, right now, I’m in a creative flow, writing lots and lots of music, both for O’Spada and other stuff. We’re in the middle of completing this bittersweet pop song, working title is First Place, which will hopefully be ready in time for New York.
Daniel: Do you prefer to set aside time to write, or do you just write as you get inspired?
Julia: A combination of the two. Inspiration is a bonus, but you can’t rely on it. On the other hand, if you’re never inspired by a specific project, maybe it’s not the right one.
Daniel: What is the one main idea you try communicate through your music?
Julia: Music itself is that idea.
Daniel: What has been the most difficult part of breaking through the clutter this industry?
Julia: The huge importance of being in the right place at the right time.
Daniel: What has been the most rewarding?
Julia: Undoubtedly the fact that we’ve been playing to larger audiences every show.
Daniel: What has been the most frustrating part of your recent notoriety?
Julia: There’s still a lot to accomplish for us before notoriety gets frustrating.
Daniel: What do you think is the coolest trend or style going on in music right now?
Julia: Frankly, I’ve never been very interested in the trend aspect of music. If I could pick any musical phenomenon, it would be the last few years’ new attitude towards music – it’s not as often as before judged on the basis of it’s commercial/indie appeal, but more in terms of good/bad. It used to really bug me back when people tried to show off at parties bragging about how much they hated “commercial music”, and then putting on some useless, totally forgettable indie crap, thinking it must be good, since no one else “understood” it. And of course the opposite, when beautiful songs weren’t spread because the industry had decided it was too difficult for people to understand. None of that happens as often anymore. Or is that just wishful thinking?
Daniel: What’s the funniest or coolest thing to happen to you on tour?
Julia: The best and funniest part is playing. The worst happened when we went to London the first time. It was December and freezing cold, and we accidentally got booked into the wrong hostel, sharing rooms with drunken teenagers. Some windows were broken, and so were the heating and the hot water supply. We had to sleep with our clothes on, and could hardly shower the whole trip. Totally worth it, though.
Daniel: If you could collaborate with any artist in music right now, who would it be and why?
Julia: Right this second, I’m thinking Shafiq Husayn. Love his work, both as a songwriter and as a producer. The songs are genius in a very un-obvious way, you catch yourself wondering how the idea was born.
Daniel: Is there anything about you that you don’t normally let your fans know, but for the sake of this interview are willing to spill?
Julia: At the risk of destroying our image: O’Spada is zero percent rock n’ roll. We never get on stage drunk, never smash hotel rooms, always use earplugs.
Daniel: If you turned on your iPod right now, what would be the top 10 most played songs on it?
Julia: Last six months, maybe something like this: Zapp – Make Me Feel Good, Rotary Connection – If I Sing My Song, The-Dream – Yamaha, Bootsy Collins – I’d Rather Be With You, Wee – You Can Fly On My Aeroplane, SWV – Be Right Here/Human Nature, Janelle Monae – Tightrope, Oskar Linnros – Debut, Prince – I Could Never Take The Place Of Your Man, Alicia Keys – Try Sleeping With A Broken Heart
Daniel: If you could choose any three things to get free of charge, what would you choose?
Julia: A life long supply of records, coffee and prime studio time.
Daniel: Word on the street has it that O’Spada is making its way to New York in October tell me about the excitement, and some of the cool plans you have.
Julia: Plans are still in the making, so we’ll have to get back to you on that one, but things are looking very promising. For one thing, rumor has it that Bloginity’s throwing a party …
Daniel: Is this your first time in New York / America?
Julia: Yes, for most of us.
Daniel: If it is your first time in New York – What are you most looking forward to?
Julia: Seeing the environment described so many times in movies, songs and literature.
Daniel: Any expectations?
Julia: Doing sensational shows before big and enthusiastic audiences. Meeting interesting people.
Daniel: What do you think it is New York music is missing the most?
Julia: Swedish accent.
Daniel: What are you most looking forward to during the CMJ? Are you planning to see any other bands/artists while you’re here?
Julia: Hopefully, we’ll have time to see some other good concerts at CMJ. Among the first names announced, some of my favorites are Ghostface Killah and Four Tet.
Daniel: Are you guys ready to party with Bloginity?
Julia: For sure.