Katy Perry is to Launch Her Own Perfume

07/22/2010 // 6:29 am // Article by Bloginity Staff

The ‘California Gurls’ singer has teamed up with fragrance firm Firmenich to create Purr by Katy Perry – which includes peach nectar, apple, green bamboo, jasmine blossom and vanilla orchid as its ingredients – and she is confident consumers will be impressed with it.

She told WWD:

“There are amazing fragrances backed by other celebrities, but what I’m bringing is not like any other. It wasn’t just like, ‘I love gardenias.’ That would have been the easy route. I really wanted to develop a scent that was completely unlike anything I’d smelled before and not one that smelled like a knockoff of another scent. I’d never want to do anything ‘just because.’ ”

The 25-year-old beauty says she was inspired to have her own scent because she is such a perfume fan and had seen other stars do it.

She said:

“I have about 50 fragrances and I’m intrigued by the mystique scent has. I saw a lot of my peers getting into this world, and, as with my music, I thought I could bring my touch to the category and make it competitive.”

Speaking about the fragrance’s name, Katy revealed: “I’m a very lyrical-based person, and the whole ‘purr’ thing kept coming back – the sound is in perfume, perfect, even Perry if you say it a certain way. It just seemed logical. The hardest part was keeping it under wraps for a year during the development process. I kept wanting to tell someone!”

Purr by Katy Perry is to be launched in November.

Share

Short URL:http://www.bloginity.com/?p=5792
Posted by Bloginity Staff on Jul 22 2010. Filed under What's New (Updated Hourly), Women's Fashion. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.
Tags: Katy Perry, WWD

POST A COMMENT

Leave a Reply

blog comments powered by Disqus
RELATED ARTICLES

Join Bloginity.
Where Entertainment News is Created.

Marina & The Diamonds


Marina & The Diamonds burst onto the music scene recently with open arms from European audiences and she’s building up a following in the U.S. Growing up in Abergavenny, in rural Wales, Marina Diamandis, who is also of Greek descent had little musical training, though she had eight years of dance lessons and getting accustomed to performance. Can't get enough of Marina & The Diamonds? Read the Bloginity.com exclusive interview with Marina right here!


Weekly Updates

You need to read more fashion news.

Here’s an opportunity.

We are currently hiring interns for the winter - fashion and entertainment contributors, help us update our daily content. If you're familiar with some of the designers and brands we cover, please drop us a line at info@bloginity.com.

We are also hiring media planners for more information about this opportunity please visit this page.

Entertainment News (Updated Hourly)